BoostYourBusiness by Facebook: To train MSMEs to explore the potential of social media for their business growth

BoostYourBusiness by Facebook: To train MSMEs to explore the potential of social media for their business growth

BoostYourBusiness is an initiative from Facebook Corporation for helping the MSMEs to use the multifaceted platform of Facebook to promote their business. It is going to benefit the wide network of MSMEs in India through training to use different services of Facebook for business. Ranging from Facebook page to Facebook ads. Facebook is collaborating with EDII to implement this promising project in India.

Potential of Facebook
Mass Audience: With 1.49 billion members worldwide, and 22 billion ad clicks per year
Facebook ads are cheap when compared to other medias of advertisements and its reach.
The targeting capabilities of Facebook are exceptional
Facebook helps to find new qualified leads easily
Digital Marketing through Facebook, would also contribute to promote the micro enterprises for their export business

“Boost Your Business”
The programme is designed by Facebook to train 20,000 micro and small enterprises across 21 states in India in the current financial year and will further extend to reach out 100000 enterprises in the coming year.

Reach
The project is implemented pan India basis covering 21 states in the current year and spreading to all states in the coming year. The stats in which the programme cover in the current year are:

  1. Karnataka
  2. Gujarat
  3. Andhra Pradesh
  4. Telangana
  5. Kerala
  6. Tamil Nadu
  7. Goa
  8. Puducherry
  9. Maharashtra
  10. Orissa
  11. Uttar Pradesh
  12. Madhya Pradesh
  13. Chhattisgarh
  14. Rajasthan
  15. Assam
  16. Bihar & Jharkhand
  17. West Bengal
  18. Tripura
  19. Manipur
  20. Meghalaya
  21. Maharshtra

The participants include- MSMEs, retailers, wholesalers, dealers, traders, industry associations, women entrepreneurs, social enterprises, SHG/JLG enterprises.

It is conducted as flash workshops, wherein the micro/small enterprises /shop keepers/ traders would learn about various aspects of using Facebook to “Boost Your Business”. It is designed as three hour intensive and interactive workshop conducted by specially trained resource persons in all the locations.

Outcome
Under this project the MSMEs will be equipped to use the multifaceted platform of Facebook to reach out a vast mass of their potential customer with a comparatively less cost. This will become a turning point to many of the enterprises in graduating their business into next level.

EDII’s Role
EDII has taken the responsibility of implementing this promising project for Indian MSMEs as a pan India bases. EDII will reach out various the enterprises across cities through its wide network of 6 regional offices and in association with different implementing agencies like NGOs and educational institutions.
EDII will manage all the aspects of the project including promotion of the project, creating the pool of trainers, conducting the training programme, follow up support to MSMEs to implement the ideas which are delivered in the training period etc.

Target Beneficiaries:
The target beneficiaries are Micro and Small Entrepreneurs, who have not yet untapped the power of Facebook. Preference would be given for Young Entrepreneurs, Women Entrepreneurs, and Rural Entrepreneurs

Shweta Jain
A Chartered Accountant having a great passion to elevate the deserving startups of India. Working closely with Budding Entrepreneurs to give them complete knowledge and knowhow about Startup World.